Question · Q4 2025
Megan Alexander asked about cocoa's impact on Hershey's margin framework, specifically whether recent declines benefit 2026 or 2027, and if gross margins are expected to return to historical levels. She also questioned the durability of increased brand investments made in 2026 into 2027, and the need for incremental reinvestment as gross margins expand.
Answer
SVP and CFO Steve Voskuil stated that cocoa financial markets are reflecting fundamentals, and a larger supply surplus is anticipated for 2025 and 2026. He noted that 2026 hedging is above current market levels, suggesting upside for deflation in 2027, and expects continued progress towards historical gross margin levels. He also explained that 2026 brand investments are multi-year, laying a foundation for future growth while balancing margin recovery, with more details to be shared at the investor conference.
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