Megan Christine Alexander's questions to Vital Farms Inc (VITL) leadership • Q1 2025
Question
Megan Alexander followed up on the decision to reiterate guidance despite a new price increase, asking if it was a prudent measure to retain flexibility given macro uncertainty. She also asked for an explanation of the strong 38.5% gross margin in Q1 and the expected phasing for the remainder of the year.
Answer
President and CEO Russell Diez-Canseco agreed it was a prudent approach to ensure delivery on commitments. CFO Thilo Wrede explained that Q1 gross margin was as expected, appearing lower year-over-year due to an exceptionally efficient prior-year quarter and current-quarter costs from staffing up ahead of growth. He cautioned not to expect similar gross margin levels for the rest of the year due to tough comps, tariffs, and commodity costs.