Question · Q4 2025
Megan Alexander asked about Magic: The Gathering's impressive Q4 and full-year 2025 growth, the momentum with Lorwyn, and the underlying assumptions for the mid-single-digit guide in 2026, including player growth and new player impact. She also inquired about the drivers behind Hasbro's expanded partnership slate, such as Harry Potter, and how the company's transformation has made it a partner of choice, asking CFO Gina Goetter about the impact on Consumer Products' medium-term top-line growth.
Answer
CEO Chris Cocks attributed Magic's growth to distribution expansion (Wizards Play Network up 20% YoY), robust player growth (organized play up 22% YoY), new players sticking around, and a strong lineup of Universes Beyond collaborations. CFO Gina Goetter noted that most of Magic's 2026 growth is expected in the first half due to a tough Q4 2025 comp. Regarding partnerships, Chris Cocks highlighted Hasbro's 'superpower' of inspiring multi-generational play, which attracts partners with iconic brands. Gina Goetter emphasized that these licenses build scale for Consumer Products, positioning 2026 as an inflection point for continued growth into 2027 and 2028.
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