Question · Q4 2025
Megan Klap asked about the club channel's contribution to the expected acceleration from mid-December and the growth expectations for the club channel this year, considering various headwinds and tailwinds.
Answer
Darcy Davenport, President and CEO, BellRing Brands, stated that the majority of growth is anticipated from outside the club channel, specifically from FDM (food, drug, mass) and e-commerce, where there is significant potential. She indicated that club comparisons will ease throughout the year, but growth drivers like distribution, merchandising, advertising, and innovation are primarily focused on other channels.