Question · Q3 2025
Meredith Jensen inquired about optimizing the ALG distribution strategy, current trends in B2B consumer behavior, and how broadening the offering through Playa programs like ALG locks can increase client mix within ALG.
Answer
Mark Hoplamazian, President and CEO of Hyatt, described ALGV as a critical strategic asset, providing market visibility and serving millions of customers and travel agents as North America's largest packaging platform. He highlighted the team's discipline in market selection, automation, and AI utilization. He noted that while four-star and below segments have been weaker, direct production into Hyatt's own resources is increasing, primarily for five-star properties, and Playa Hotels' offerings are highly attractive to ALGV customers.
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