Question · Q3 2025
Michael Bellisario inquired about the room night contribution from World of Hyatt, how it has tracked year-to-date compared to last year's 45%, how Hyatt plans to narrow the gap to peers, and the value proposition for owners and developers.
Answer
Mark Hoplamazian, President and CEO, Hyatt, stated that World of Hyatt penetration continues to increase, remaining in the mid-40s, with strong membership growth compounding over 20% annually. He emphasized the high engagement of elite members, who stay longer and spend more. He noted that Hyatt's total direct channel delivery is in line with peers despite its smaller size, partly due to consistent benefit delivery at managed hotels, which enhances the value proposition for owners.