Question · Q2 2026
Michael Binetti questioned the global AUR growth rate's proximity to DTC same-store sales, implying flat unit growth despite new customer acquisition, and asked about opportunities for unit growth to outpace AUR. He also sought clarification on the long-term EBIT margin opportunity, given the fiscal 2028 target and current quarter's upside.
Answer
Justin Picicci, CFO, confirmed consistent AUR growth and quality revenue, noting unit growth in targeted areas like full-price, digital, China, and accelerator categories (women's, handbags, outerwear). He explained the company will lean more into AUR versus unit growth in the second half due to macro pressures but sees unit growth opportunities in elevated areas. Regarding operating income margin, Mr. Picicci reiterated the commitment to balancing near-term profitability with reinvestment, particularly in marketing, and highlighted SG&A leverage and cost optimization as key levers to manage macros and achieve long-term sustainable growth.