Question · Q3 2026
Michael Binetti asked if Vans' US store traffic improved sequentially, following the positive digital trend, and for any initial insights into Vans' back-to-school order books.
Answer
CEO Bracken Darrell stated that physical store traffic for Vans was not yet up, but online traffic was exciting. He suggested directing specialized products more into stores. CFO Paul Vogel clarified that while traffic is still down, there was a slight sequential improvement from Q2 to Q3. Management did not discuss order books.
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