Question · Q4 2025
Michael Cadiz inquired about the progress of cross-selling initiatives, specifically targeting milestones and penetration rates for 2026 within Xerox's 200,000-plus client base. He also asked if the sales motions for IT services differ when selling to a Lexmark print client versus a legacy Xerox client.
Answer
Steven Bandrowczak (CEO) explained that the go-to-market strategy leverages existing relationships with mid-market clients, where the same buyer often purchases both print and IT solutions. He cited the Cyber Shield offering as an example of unique value for SMBs, enabled by these existing client relationships. He also highlighted expansion opportunities seen at the National Retail Federation show, where Lexmark's retail expertise combined with Xerox's IT solutions and production capabilities allows for broader bundled offerings. Chuck Butler (CFO) added that these efforts are translating into improved bottom-line performance and cash flow, indicating good momentum.
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