Question · Q3 2025
Michael Dahl asked about leveraging Trilogy's revenue management system with existing shop tenants, the extent of its current utilization across the portfolio, examples of how it's driving better results, and if these benefits are reflected in current numbers. He also inquired about the receptiveness of operators to the system, the difficulty of implementation, and the expected timeframe.
Answer
COO Gabe Willhite highlighted a unique incentive plan with Trilogy (AHR stock for compensation) that aligns their interests with supporting other shop operators. He stated that the system is in pilot phases with operators, and current numbers do not yet fully reflect its benefits. The platform will expand beyond revenue management to sales, marketing, SEO, employee training, IT solutions, and leveraging Trilogy's development capabilities for existing building expansions. Gabe noted that while operators are good and may be reluctant to be told what to do, they are receptive to Trilogy's demonstrated success and support for scaling. CEO Danny Prosky added that Trilogy's continuous learning and growth benefits the entire operator base.