Question · Q4 2025
Michael Goldsmith inquired about the drivers behind the 20 basis points year-over-year occupancy improvement in January, asking if strong rental volumes, increased marketing spend, or rate adjustments were key factors. He followed up by asking where National Storage Affiliates sees opportunities for pricing power within its portfolio.
Answer
David Cramer, President and CEO, attributed the occupancy improvement to a combination of higher marketing spend in late 2025, effective conversion of top-of-funnel activity, improved sales processes, dynamic pricing, and strategic use of discounts, all without undercutting market rates. Regarding pricing power, Mr. Cramer identified markets like Wichita, Colorado Springs, and Portland as areas where supply and demand are balanced, allowing for effective street rate and ECRI program execution. He noted that other markets, such as Phoenix and Atlanta, face supply issues, and pricing power can also be granular to specific unit sizes.
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