Question · Q4 2025
Michael Griffin requested a deeper dive into Prologis' market rent growth assumptions for 2026, asking for quantification and expected trends, particularly whether market rents are projected to be down in the first half and improve in the second half.
Answer
Managing Director of Global Strategy and Analytics Chris Caton provided the fundamental forecast for 2026, anticipating market vacancies to improve as net absorption approaches 200 million sq ft (up from 155 million last year) and deliveries decline to 180-185 million sq ft. He expects positive aggregate rent growth to emerge more clearly over the course of the year, with vacancies moving from 7.4% to 7.1%-7.2%.
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