Michael Hickey's questions to Take-Two Interactive Software Inc (TTWO) leadership • Q4 2025
Question
Michael Hickey asked what, beyond trailer views, is driving the record excitement for GTA VI and whether Take-Two anticipates adopting an $80 price point for any upcoming games.
Answer
CEO Strauss Zelnick attributed the anticipation to the massive, ongoing success of GTA V, which has created a huge, actively engaged consumer base with enormous pent-up demand for a new iteration. On pricing, he reiterated that the company focuses on delivering superior value rather than a specific price point, and that pricing is determined at the label level for each release.