Question · Q3 2026
Michael Lasser inquired if the momentum Ulta Beauty has experienced over the past six months was starting to fade, particularly if consumers were shopping more around events and if periods in between were quieter. He also asked if this trend gave management pause about the need for continued investments.
Answer
President and CEO Kecia Steelman confirmed that comp growth was consistent across all periods in Q3 and expressed satisfaction with Black Friday and Cyber Monday performance. She reiterated that beauty remains an important category for consumers and Ulta Beauty, expressing confidence in current plans and execution. She does not foresee the momentum changing soon.
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