Michael Legg's questions to Turning Point Brands Inc (TPB) leadership • Q3 2024
Question
Michael Legg of The Benchmark Company asked about the expected sales mix for the 'Free' brand's new lower nicotine strengths, potential supply chain limitations versus account acquisition challenges, and the comparative revenue opportunity of the alternative channel versus traditional retail.
Answer
Executive Summer Frein noted that the new 3mg and 6mg 'Free' products target nearly 70% of the category's volume and early results are encouraging and incremental. CEO Graham Purdy stated that manufacturing capacity is not a constraint, with the main challenge being the long cycle times for chain store onboarding. Summer Frein also clarified that the total addressable market and profit opportunity in the alternative channel is considered as large, if not larger, than the traditional convenience channel.