Question · Q3 2025
Michael Montani asked for clarification on the expected advertising expense, specifically if it's projected to increase quarter-over-quarter or on a per-unit basis. He also inquired about the wholesale GPU, asking if it's expected to step down sequentially similar to last year, and if process enhancements could mitigate this, considering depreciation.
Answer
Mark Jenkins, Chief Financial Officer, stated that advertising expense in Q4 is expected to be similar to or slightly higher than Q3 in dollar terms, reflecting continued investment in brand building. For wholesale GPU, he indicated that sequential changes on a per-unit basis are expected to be similar to last year, driven by typical Q4 seasonality, including higher wholesale depreciation rates and lower auction volumes.