Question · Q4 2025
Michael Morton inquired about the behavior of consumers coming from AI platforms, the implications for Etsy's relationship with these consumers, and the potential risks to the on-site advertising business due to funnel compression from smarter AI answers.
Answer
CEO Kruti Patel Goyal noted that while agentic platforms are in early stages, they show encouraging signs as an incremental discovery channel, with 15x year-over-year traffic growth (though still <1% of total). She observed higher intent, average order value, and strong flow-through to Etsy for deeper engagement, especially for high-consideration items. Kruti emphasized that early participation allows Etsy to shape the experience and learn from evolving shopper behavior. CFO Lanny Baker added that Etsy has significant untapped potential in seller ad spend, and agentic shopping can either lead to direct checkout or drive users to Etsy's platform where ads assist navigation. He also noted that agentic platforms are beginning to incorporate advertising, which could be favorable.
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