Question · Q3 2025
Michael Morton asked for Shopify's vision on how product search and discovery funnels will evolve with conversational commerce, and how the e-commerce landscape's winners and losers will emerge, particularly regarding merit-focused brands.
Answer
Harley Finkelstein, President of Shopify, stated that Shopify is preparing for various permutations of agentic commerce by ensuring merchants are present wherever commerce happens. He described building deep connections to AI agents through Shopify's catalog, which provides robust, real-time product data. Finkelstein emphasized that brands with incredible products, strong branding, and deep consumer connections will ultimately win, and these are increasingly found on Shopify.