Question · Q4 2025
Michael Murray from RBC Capital Markets inquired whether eHealth's softer top-line outlook for 2026 was primarily due to a major Medicare Advantage (MA) payer limiting membership growth or the company's strategic reduction in investment in lower-margin third-party marketing channels. He also asked about the drivers behind the increase in MA LTV in Q4 and if any changes were made to persistency assumptions.
Answer
John Dolan, Chief Financial Officer, clarified that the reduced revenue outlook for 2026 is mainly attributed to eHealth's strategic decision to prioritize higher-margin, branded marketing channels, which demonstrate superior quality and retention, aligning with the challenging macro environment. Regarding MA LTV, Mr. Dolan confirmed no changes to constraints for the MA product in Q4 and anticipates slightly improved LTVs in 2026.
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