Question · Q4 2025
Michael Rollins (Citi Research) asked about Charter Communications' current pricing strategies, specifically their approach to everyday value pricing versus promotional offers, and the sustainability of their long-standing strategy.
Answer
Chris Winfrey, President and CEO, explained that Charter's strategy, introduced in September 2024, involves lower promotional and retail internet prices with 2-3 year price locks, aiming for higher customer relationship ARPU through increased product penetration. Jessica Fischer, CFO, added that they expect internet ARPU to grow slower this year, mobile ARPU to have bottomed out sequentially, and video ARPU to continue declining due to streaming app allocation, bundled revenue allocation, and a mix shift to skinnier tiers, while programming cost per video sub is expected to be up in low single digits.
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