Question · Q4 2025
Michael Sisson asked about the confidence drivers for the expected rebound in the Crop Protection market in 2026, noting the double-digit volume growth from biologicals and new products. He also inquired about the stabilization, worsening, or improvement of Brazil's pricing pressure in crop protection.
Answer
EVP Robert King expressed confidence in modest global CP market growth in 2026, driven by volume despite pricing pressures, citing strong northern hemisphere order books. For Brazil, he expects continued pricing pressures due to ample supply of generics but noted strong demand for differentiated technology, which commands higher margins. He mentioned that the channel is functioning normally, and potential Chinese export controls could be constructive for the market.
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