Michael Vu's questions to Canada Goose Holdings Inc (GOOS) leadership • Q1 2025
Question
Michael Vu asked whether the shift to lightweight products is attracting new customers or driving repeat purchases, and if this has altered the brand's target demographic.
Answer
President Carrie Baker stated the brand is seeing a strong repeat purchase rate while also successfully attracting new customers. She clarified that there has been no dramatic change in the target demographic, as the brand continues to focus on cultural relevance and reaching a wide audience through regionally-focused marketing.