Question · Q4 2025
Mike Albanese followed up on aftermarket sales, asking about the incremental pull-through from SKU additions and the timeline for realizing an incremental lift. He also inquired if there was any incremental marketing spend to drive this initiative and if it was included in the margin outlook.
Answer
Jeff Rodino, President, described the aftermarket initiative as a long-term game, requiring marketing and advertising for pull-through, with a better gauge expected in 6-12 months. Andy Nemeth, CEO, clarified that any marketing spend is built into the current gross and operating margins, with no significant incremental spend expected unless tied to incremental volume, and it is indeed included in the 70-90 basis points operating margin expansion outlook.
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