Question · Q4 2025
Mike Cadiz asked how tariffs and elevated commodity costs have affected the expected trajectory of AIPC penetration towards 50% in coming years, given HP's current 25-30% penetration. He also inquired about customer and market reception to HP's pricing actions in both PC and print, noting any differences between consumer and commercial segments and how HP balances this with maintaining margins and share.
Answer
CEO Enrique Lores remained optimistic about AIPC penetration, which is currently above 30%, driven by value and application readiness, and noted HP's internal deployment showed up to 17% productivity improvement. Regarding pricing, he explained that print price actions in commercial led to some Q4 share loss due to competitors' Yen advantage, but not in consumer print or supplies (where share grew). PC price increases were smaller due to less tariff impact, resulting in less strong market reaction. CFO Karen Parkhill added that HP maintained strong revenue performance despite the pricing environment.
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