Question · Q3 2025
Mike Grondahl asked for details on the Meritz Financial Group partnership, its global opportunity, and if it represents Webull's first B2B institutional customer. He also inquired about the timeline for Meritz to go live and where the associated revenue would be reported.
Answer
Group President and U.S. CEO, Anthony Denier, confirmed Meritz is the first publicly announced B2B partnership, but not the first overall. He highlighted B2B as a new, significant line of business targeting geographies without Webull broker-dealers and even existing retail markets, projecting a substantial boost to market share and financials. Denier stated that Meritz is currently live, trading clients' orders, and the flow is expected to grow over time. He clarified that Meritz-related revenues are baked into transaction volumes, specifically within the equities segment currently, with options expected in the coming months.
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