Question · Q4 2025
Mike Hickey inquired about the correlation between NCM's ad business and box office growth, asking if media buyers are excited for the Q2 and Q3 slate. He also questioned the company's capacity for more aggressive share buybacks given the stock price, the decision behind the 18% CPM reduction for 2025, and the anticipated impact of the Olympics, World Cup, and political spend.
Answer
CEO Tom Lesinski confirmed significant excitement for the Q2 and Q3 film slate, translating into strong bookings. He noted that the company continuously reviews its buyback program against free cash flow, having returned nearly $50 million to shareholders. CFO Ronnie Ng explained the 18% CPM reduction for 2025 was strategic, aimed at utilizing programmatic platforms for better inventory utilization and broadening the advertiser base to include categories with historically lower but deeper-pocketed CPMs. Mr. Lesinski added that political advertising has upside potential, with interest from select exhibitors, while the Olympics' advertising impact is more substantial than the World Cup in the U.S., especially given the Q1 timing.
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