Question · Q3 2026
Mike King asked about the sales process for penetrating the VA system beyond a single hospital, how Beyond Air identifies and targets facilities most likely to acquire the system, any changes in the length of the sales cycle, and how the next-generation system is segmented to avoid current purchasers holding off.
Answer
Bob Goodman, Chief Commercial Officer, explained that the LungFit PH product is offered through the ECAT system for VA hospitals, simplifying access. He detailed the refinement of their commercial organization, utilizing prospecting tools, CRM rigor, and pipeline discipline for effective customer engagement. Goodman noted that the sales cycle length remains largely consistent at 6-9 months, and for the next-gen system, they are currently focusing on the first-generation product for non-transport systems, keeping Gen 2 conversations separate for later.
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