Question · Q3 2025
Mike Linenberg inquired about specific statistics on recent initiatives, including the inflection in connections, entertainment outperforming passengers, and improved load factor. He also asked for details on the basic economy rollout, particularly the buy-up rates and how the proportion of tickets sold in the bottom fare bucket has changed.
Answer
COO Andrew Watterson confirmed positive load factor inflection post-summer, attributing it to enhanced connectivity, third-party channels, and the basic fare rollout. He noted a mid-single-digit increase in optional buy-ups, with a larger step-up expected in Q1 2026. CFO Tom Doxey and CEO Bob Jordan reiterated that all initiatives are on track, with early bookings for assigned seating showing encouraging trends and a four-point higher Net Promoter Score on reconfigured aircraft, even before assigned seating officially launches.