Question · Q3 2026
Mikio Hirakawa asked about the progress of Sony's midterm business plan, the certainty, risks, and upside for achieving its operating profit growth targets, especially given market concerns about memory prices. He also sought clarification on the I&SS segment's outlook regarding image sensor ASP rise and volume expansion for the next year.
Answer
Corporate Executive Officer and CFO Lin Tao affirmed smooth progress on the midterm plan, acknowledging memory price concerns but emphasizing strong momentum and profitability management. She expressed a positive outlook for segments like gaming and Sony Pictures due to strong software lineups. Senior VP of Corporate Planning and Control Naoya Horii added that I&SS is in a good position for next year with ASP and volume momentum, but noted the passive nature of the semiconductor business requires close customer contact to understand market impacts.
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