Question · Q3 2026
Mikio Hirakawa asked about the progress of Sony's midterm business plan, market concerns regarding next year's profit due to memory prices, and Sony's certainty, risk factors, and upside for achieving the plan. He also sought clarification on the I&SS segment's message regarding ASP rise and volume expansion for high-end image sensors.
Answer
Lin Tao, Corporate Executive Officer and CFO, confirmed smooth progress on the midterm plan and acknowledged market concerns about memory prices. She stated that while memory costs need management, the company has strong momentum and a positive outlook for segments like gaming and Sony Pictures due to strong software lineups. Naoya Horii, Senior VP of Corporate Planning and Control, confirmed the positive momentum for ASP and volume in I&SS, positioning it well for the next year, while noting the passive nature of the semiconductor business regarding memory market conditions and the need for close customer communication.
Ask follow-up questions
Fintool can predict
SONY's earnings beat/miss a week before the call

