Min 'Kelly' Zou's questions to NaaS Technology Inc (NAAS) leadership • Q1 2024
Question
Min 'Kelly' Zou from Jefferies inquired about the EV charging market's growth trends and investment sentiment, NaaS's strategy to capture this growth, and the drivers behind the significant reduction in sales and marketing expenses.
Answer
CSO Vivian Wu Ye explained that rising EV penetration and a fragmented, localized operator market create opportunities for NaaS's 'ABC' strategy (Analytics, BD team, Connectivity). President & CFO Alex Wu added that sales and marketing costs fell due to high organic user acquisition (70%) via its ecosystem, improved ROI on subsidies through AI, and expansion into less marketing-intensive business lines.