Question · Q3 2025
Ming Hsun Li asked about Li Auto's sales strategy for 2026 given the upcoming changes in trade-in subsidy policy and the increase in EV purchase tax from 0% to 5%. He also inquired about the expected new features, specifications, and advantages for the new generation of EREV L series models in 2026.
Answer
Mr. Xiang Li (Founder, Chairman, and CEO) stated that Li Auto expects a pull-forward effect in Q4 2025 followed by a dip in Q1 2026 due to policy changes, but remains optimistic about NEV penetration. The company's strategy includes a "peace of mind purchase program" for I6 customers, ensuring all 2026 models meet new standards for incentives, and offsetting policy impacts through technology like 500-800 volt high voltage platforms and 5C ultra-fast batteries. He also mentioned plans for 4,800 supercharging stations by 2026 and accelerated product iteration. For the 2026 L series, he hinted at a major generational upgrade based on user feedback and technology accumulation, a simplified SKU approach with standard features, design upgrades retaining DNA while enhancing premium feel, and 5C standard supercharging on all models.
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