Miranda Zhuang's questions to NetEase Inc (NTES) leadership • Q2 2025
Question
Miranda Zhuang from Bank of America Merrill Lynch inquired about NetEase's marketing and operational strategies for both new and legacy games, asking for any notable changes and the outlook for sales and marketing expenses.
Answer
Bill Pang, VP of Corporate Development, explained that NetEase has a mature methodology for game marketing and operations developed over two decades. He highlighted the company is now embracing new methods, including social media and AI, to make marketing investments more precise and effective, stating they know when to spend and when to be frugal.