Question · Q4 2025
Mitch Collett asked for insights into the phasing of 2026, specifically regarding transactional effects, marketing and sales spend concentration, and uneven comps. He also inquired about the sustainability of low CapEx levels, given they remain below depreciation, and how technology and AI contribute to this efficiency.
Answer
CFO Fernando Tennenbaum explained that transactional effects would likely present a greater challenge in H1, particularly in markets like Brazil and Mexico due to prior year currency depreciation, with easier comps in H2. He noted a concentration of sales and marketing investments in Q2 and Q3 due to the World Cup. Regarding CapEx, he expressed confidence in maintaining the guided levels through efficiency and technology, ensuring sufficient investment for business support and growth.
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