Mitch Kummetz's questions to Zumiez Inc (ZUMZ) leadership • Q1 2025
Question
Mitch Kummetz of Seaport Research Partners questioned Zumiez about the impact of tariffs, its China sourcing exposure, and mitigation strategies. He also followed up on the outlook for product margins amid these cost pressures and inquired about the strategic plan to address the significant sales decline in the 'Other International' segment, particularly in Europe.
Answer
CFO Christopher Work detailed the company's proactive tariff mitigation, including reducing China sourcing from 50% to a target of 30% by year-end and aiming for no single country to exceed 20% long-term. He stated that a mix of sourcing diversification, vendor partnerships, and selective price adjustments allows them to project modest product margin growth. Regarding the international weakness, Work acknowledged the slow start in Europe but noted a focus on new products, margin control, and inventory management, emphasizing that the key fourth quarter will be critical for the segment's performance.