Mitchell [Analyst]'s questions to CDXC leadership • Q2 2024
Question
The analyst, on behalf of Ram Selvaraju, asked about the pricing strategy and margin impact of NIAGEN IV, and the timeline for replacing NMN in international markets like China.
Answer
NIAGEN IV is priced slightly above existing NAD IV products and carries higher margins than the corporate average, which will be accretive to gross margin. In China, while NMN sales have plummeted due to regulatory changes, TRU NIAGEN has not yet seen a significant benefit as consumers are confused about the difference. The company is working on educating the market.