Question · Q3 2026
Mitchell Pinheiro asked about anticipated changes in advertising and marketing (A&M) as e-commerce grows, specifically if money could be reallocated or if more focus is required. He also inquired about any changes in private label share in the current environment. Additionally, he asked if growing the eye care business back to prior levels would necessitate a sustained increase in marketing focus for 12 months. Lastly, he sought information on any new product news or extended category focus planned for 2027.
Answer
Ron Lombardi, Chairman, President, and CEO, stated that marketing strategies continuously evolve to connect with consumers, including aligning investments with e-commerce initiatives. He emphasized a focus on efficiency and effectiveness, with any additional funds reinvested in long-term brand building rather than cost savings. Lombardi noted that private label share remains stable, as consumers typically seek trusted brands for infrequent illnesses. He confirmed an increase in marketing for Clear Eyes as supply improves but expects to shift funds internally, avoiding an impact on the overall P&L profile. While generally not discussing products before retail, Lombardi highlighted Compound W's new skin tag product, which has quickly become the number one product in its category at mass and dot-com, showcasing the brand's power.
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