Question · Q4 2025
Mitchell Pinheiro asked about potential risks to MGP's Distilling Solutions trough year expectation, how MGP's barrel inventory levels compare to the broader industry's oversupply, and the specific marketing focus for Branded Spirits, including brand priorities and digital strategy.
Answer
CFO Brandon Gall expressed confidence in the Distilling trough due to proactive actions, customer connectivity, and current low brown goods sales levels. He acknowledged industry oversupply but stated MGP has significantly reduced production while still prudently investing in future barrel put-away. CEO Julie Francis added that MGP's brown goods cost structure is strong, and they are expanding into private label aged whiskey and premium white goods. She detailed the Branded Spirits marketing focus on Premium Plus brands like Penelope, El Mayor, Yellowstone, and Rebel, with a modest A&P increase in 2026 and a significant shift to digital media.
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