Question · Q4 2025
Molly Baum inquired about trends in January regarding new member churn and engagement, and any impact from weather or nuances in member behavior. She also asked about the 3 million digital members, opportunities for conversion to full paying members, and monetization from retail (Life Time Nutrition) within the digital and retail landscape.
Answer
Bahram Akradi, Founder, Chairman, and CEO, declined to provide mid-quarter updates but stated that 'All things are going really good.' Regarding digital members, he noted approximately 3.3 million subscribers and an adjusted LT Digital strategy focused on using L•AI•C to enhance the experience for dues-paying members, with subscribers getting similar app access to facilitate sign-ups. He confirmed seeing improvement in this conversion strategy.
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