Question · Q3 2025
Nafeesa Gupta inquired about the primary drivers behind the consistent growth and increased paid subscription conversion for Coursera Plus, acknowledging the impact of pricing and product updates.
Answer
CEO Greg Hart attributed the momentum to strong demand for AI-related content (14 enrollments per minute, 10M+ GenAI enrollments), improved marketing efficiency, a sharper focus on the consumer funnel, and product innovations like the updated homepage and geo-pricing. He also emphasized the compelling value proposition of Coursera's extensive catalog of over 12,000 courses.
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