Question · Q3 2026
Nathan Feather asked about the factors contributing to Chewy's marketing efficiency in customer acquisition and whether this trend is expected to persist. He also sought clarification on the sequential step-down in Q4 margin implied by the full-year 2025 guidance.
Answer
Sumit Singh (CEO, Chewy) explained that marketing efficiency is a compounding effect of a two-year journey, including connecting the marketing funnel, prioritizing mobile-first strategies (leading to stronger app performance), and rebuilding CRM engines and bidding protocols. These efforts resulted in increased traffic, improved conversion, and better experiences. He expects these signals to persist into 2026. Regarding Q4 margins, he noted it's typically an investment quarter due to higher promo levels, elevated marketing intensity, and increased unit volume through fulfillment centers, making sequential comparison difficult. He emphasized the strong year-over-year margin expansion.
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