Question · Q3 2025
Nat Schindler asked a high-level question about long-term inventory constraints on the core gamer market, given improving conversion rates and the addition of e-commerce, especially if e-commerce has lower conversion.
Answer
Adam Foroughi, Co-Founder, CEO, and Chairperson, AppLovin, believes there's a long way to go before worrying about supply, given low advertiser density (thousands of advertisers for over a billion DAU) and continuous conversion rate improvements from more data and model enhancements. He acknowledged future interest in broadening supply to open web and CTV publishers.