Question · Q3 2025
Navann Ty from BNP Paribas asked about the pricing and promotional strategy for Zenrelia and Credelio Quattro, including the extent and length of promotional activity. She also inquired about the status of governmental incentives for Bovaer and progress on pivoting to a productivity focus.
Answer
President and CEO Jeff Simmons explained that Zenrelia was initially priced at a 20% discount in the U.S. due to its label, but Elanco aims to price to value as its profile grows. For both products, increased investment includes multimedia, sales force expansion and incentives, and distribution, forming a multi-pronged 'next-gen commercial' strategy. For Bovaer, Jeff Simmons confirmed the absence of governmental incentives in 2025, noting strong demand from CPG companies that are utilizing Bovaer to benefit dairy producers through an 'inset market' strategy, which will continue.