Neha Argawal's questions to XP Inc (XP) leadership • Q4 2024
Question
Neha Argawal requested more details on the upcoming changes to XP's credit card proposition and confirmed whether the company would maintain its strategy of focusing only on its captive client base.
Answer
CEO Thiago Maffra confirmed XP will not target the open market and will continue focusing on its own clients. He explained that as part of a new client segmentation strategy, XP will launch new credit cards in Q2 2025 for its 'Unique' (BRL >3M AUC) and Private Banking clients. These cards will feature superior value propositions, benefits, and rewards tailored to these high-end segments, with no material impact on expenses.