Nelson Cheung's questions to So-Young International (SY) leadership • Q2 2025
Question
Nelson Cheung from Citi inquired about So-Young's aesthetic center expansion plans for 2025 and 2026, and the current strategy regarding its franchise model.
Answer
Mona Qiao, Investor Relations, detailed the plan to grow to 50 centers by the end of 2025, with 2026 expansion expected to match or exceed this pace. Qiao clarified that franchising is a long-term strategy, not an immediate focus, but the company will pilot two to three franchise centers in Q4 2025 to evaluate the model's performance before wider implementation.