Question · Q4 2025
Niccolo Piccini asked about rebalancing the long SBS position, specifically if it will be achieved by converting CRB business to SBS or through further opportunities like the La Tuque closure. He also inquired about the stickiness of the converted business if SBS and CRB prices rebalance.
Answer
Laurent Sellier (CEO of North America) suggested a combination of all factors, noting interesting opportunities in SBS despite secular pressures and the company's 'substrate agnostic' approach. CEO Anthony P. J. Smurfit emphasized that customers are switching for quality (visual appeal, machine runnability) rather than just price, which could make the converted business sticky even if prices rebalance, and reiterated their grade-agnostic approach.
Ask follow-up questions
Fintool can predict
SW's earnings beat/miss a week before the call


