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    Nick Anderson • ROTH MKM

    Nick Anderson's questions to Turning Point Brands Inc (TPB) leadership

    Nick Anderson's questions to Turning Point Brands Inc (TPB) leadership • Q2 2025

    Question

    Nick Anderson of Roth Capital Partners, LLC asked about the promotional environment in the modern oral category, how Turning Point Brands is positioning its products amid aggressive competitor marketing, and whether the company would consider pursuing Modified Risk Tobacco Product (MRTP) applications.

    Answer

    CEO Graham Purdy stated that the aggressive promotional environment is positive for building overall category awareness. He expressed confidence that TPB's products' unique benefits, like mouthfeel and satisfaction, support a premium positioning without needing to match every discount. Regarding MRTP, Purdy confirmed the company has no plans at this time and remains focused on the current PMTA process.

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    Nick Anderson's questions to Turning Point Brands Inc (TPB) leadership • Q3 2024

    Question

    Nick Anderson of ROTH MKM questioned if the pricing strategy for 'Free' would mirror the competitive approach used for the Stoker's brand and also inquired about the growth potential and market opportunity for Zig-Zag branded cigars.

    Answer

    Executive Summer Frein clarified that 'Free' is positioned as a premium brand and its pricing strategy will reflect that, competing with other major premium offerings. CEO Graham Purdy described the cigar category as a 'massive opportunity' with a potential multi-billion dollar manufacturer revenue runway, noting that TPB is in the 'extreme early innings' but is well-positioned due to the iconic Zig-Zag brand and favorable product regulatory status.

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