Nick Anderson's questions to Turning Point Brands (TPB) leadership • Q2 2025
Question
Nick Anderson asked about the promotional environment in the modern oral category, how Turning Point Brands is positioning its products amid aggressive marketing, and whether the company would consider pursuing Modified Risk Tobacco Product (MRTP) applications.
Answer
CEO Graham Purdy stated that the company views the heavy promotional environment as a positive for building overall category awareness. He emphasized that TPB's products are positioned as premium offerings with unique benefits, though occasional promotional partnerships are possible. Purdy confirmed that the company has no current plans to pursue MRTP applications and remains focused on the PMTA process.