Question · Q4 2025
Nick McAndrew asked about the performance of earlier Aspire program cohorts, specifically regarding agent development, productivity, and retention as they move beyond the initial onboarding phase. He also inquired about the key factors, such as new compensation structures, brand positioning, or technology offerings, that influenced the recent large Canadian brokerage conversion of nearly 1,200 agents to RE/MAX.
Answer
CFO Karri Callahan expressed excitement about the Aspire program, noting a significant reduction in agent churn, upticks in productivity and retention within early cohorts, and the program's role in spurring recruiting activity. CEO Erik Carlson attributed the Canadian conversion to a combination of factors, including RE/MAX's brand modernization, enhanced value proposition, new leadership, global footprint across 120 countries, improvements in the MAX/Refer program, and the high retention rates observed with the new agents.
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