Nicolas Bain's questions to Companhia Brasileira de Distribuicao SA (CBDBY) leadership • Q4 2024
Question
Nicolas Bain from JPMorgan Chase & Co. inquired about the sales momentum during Q4 and into early 2025, and also asked about the company's strategy and future penetration goals for its private label products.
Answer
Executive Rafael Russowsky described Q4 sales as having a strong October and December, with a brief November slowdown ahead of a very successful Black Friday. He confirmed that this strong retail momentum continued through January and February. On private label, he stated it is a key strategic project for 2025, with a focus on launching a new premium private label tier in Pão de Açúcar stores to compete with top brands and expand the overall penetration of private label in the sales mix.