Nicolas Bain's questions to BRAZILIAN DISTRIBUTION CO COMPANHIA BRASILEIRA DE DISTR CBD (CBDBY) leadership • Q4 2024
Question
Nicolas Bain from JPMorgan Chase & Co. inquired about the sales momentum during Q4 and into early 2025, and also asked for the company's strategic view on private label products and future penetration goals.
Answer
Executive Rafael Russowsky described Q4 sales as having an excellent October and December, with a brief November slowdown ahead of a very strong Black Friday. He confirmed that this strong retail momentum continued through January and February 2025. On private label, he stated it is one of the company's 11 strategic projects for the year. The focus is on expanding the premium private label offering within Pão de Açúcar stores, with a new tier of products designed to compete with the best market brands. The ultimate goal is to increase the overall penetration of private label products within the company's sales mix.