Nicolas Britten-Jones's questions to Zepp Health Corp (ZEPP) leadership • Q4 2024
Question
Nicolas Britten-Jones of Brooks Investments requested a recap of Zepp Health's new product roadmap for 2025 and asked about the potential impact these new products might have on the company's growth.
Answer
Chief Financial Officer Leon Cheng Deng outlined the 2025 product strategy, which targets multiple price points. The entry-level segment is addressed by the new Amazfit Active and Bip series. The mid-to-high-end sports segment is led by the successful T-Rex series, while the mid-tier urban consumer is targeted with the Balance series. Leon emphasized that unlike 2024, which had only one major launch, 2025 will feature new product introductions almost every quarter, which is expected to significantly change demand patterns and drive strong revenue growth.