Nicole Manion's questions to Rentokil Initial PLC (RTO) leadership • H1 2025
Question
Nicole Manion from UBS Group asked if addressing brand underinvestment requires new spending and sought clarification on the 'refined timeline' for branch integration while maintaining cost-saving targets.
Answer
CEO Andy Ransom confirmed brand support is currently funded by reallocating existing marketing spend, not increasing the budget. He clarified the 'refined timeline' means that while the $100M savings and 20%+ margin targets post-2026 are unchanged, not all branches may be fully integrated by the end of 2025 as previously planned.