Question · Q3 2025
Nicole Silvia inquired about how Zegna is leveraging its direct-to-consumer (DTC) network to drive growth and how the company is offsetting FX costs and currency pressures, especially in light of recent tariff impacts.
Answer
Gianluca Tagliabue, Group CFO and COO, explained that Zegna's DTC growth (7.4% organic in Q3) is primarily comp-driven, focusing on conversion through targeted client outreach and appointments, which mitigates traffic declines. He noted increasing average unit retail (AUR) through elevated collections and future U.S. store expansion. Regarding FX, he stated that currency is hedged months in advance through Spring 2026, protecting selling margins, and that September 2025 price increases due to U.S. tariffs were well-received by customers.