Nicolò Pessina's questions to Ferrovial SE (FER) leadership • Q1 2025
Question
Nicolò Pessina asked for qualitative details on the 407 ETR's promotional activities, such as the number of users targeted and their acceptance rate. He also sought to clarify if the positive impact from the January toll increase was greater than the dilutive effect of the March promotions, given the high 22% average ticket growth.
Answer
Executive Ernesto Lopez Mozo revealed that promotions have targeted around 1 million customers and will continue to be rolled out across the customer base. He declined to provide specific data on the utilization rate or to weigh the impact of the toll hike versus promotions, but noted that any revenue cannibalization from promotions has been small and often offset by induced traffic.