Question · Q2 2026
Nik Modi inquired about Coty's strategy for managing the business after the Gucci license ends, including the possibility of an early termination deal with Kering, and whether the emphasis on newness in fragrances conflicts with streamlining the portfolio.
Answer
Markus Strobel, Executive Chairman of the Board and Interim Chief Executive Officer, outlined a three-pronged strategy: driving existing big brand franchises (e.g., Hugo Boss, Burberry, Marc Jacobs, Chloé) to the next level with new initiatives for 2027-2029, building new acquired brands and licenses (e.g., Swarovski, Armani, Etro) with a planned 'blockbuster' Swarovski launch in 2027, and adjusting the cost structure closer to the June 2028 Gucci exit to maintain profitability. He confirmed openness to value-creating deals with Kering. Regarding newness, he stressed that innovation must be tailored to drive the *total* brand, not just the new product, citing BOSS Bottled Beyond as an example where innovation was successful but didn't grow the overall franchise. He emphasized avoiding SKU proliferation that displaces core products and building 'halo effects' into new launches.
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