Question · Q4 2025
Nik Modi from RBC Capital Markets asked for more details on the top-line guidance drivers across channels, volumes, and pricing strategy, specifically addressing the harmonization of pricing in the direct delivery business.
Answer
CEO Eric Foss outlined that 2026 growth will be second-half weighted with sequential quarterly improvement, expecting the Customer Direct business to stabilize and return to growth. He anticipates balanced growth from both volume and price (rate and mix), highlighting significant opportunities in immediate consumption and cold drink for mix advantage, alongside continued premium brand leadership. Foss also emphasized strategic revenue management and enhanced retail execution (feature activity, display, inventory, shelf space) to drive broad-based growth across all channels, brands, packages, and geographies.
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