Question · Q3 2025
Nikhil Devnani questioned the current state and direction of Instacart's affordability initiatives, particularly price parity, and how Instacart gains merchant partner buy-in for this strategy.
Answer
CEO Chris Rogers emphasized the importance of affordability, noting price parity retailers grow 10 percentage points faster and retain better. He mentioned Heritage Grocers and Schnucks moved to price parity, with others testing. Instacart uses a consultative approach, sharing data on sales lift and retention, with retailers ultimately making pricing decisions.